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CANADA'S NATIONAL BALLET SCHOOL | Sharing dance

Canada’s National Ballet School commissioned Pixel Palette to create a brand film that honoured its legacy while expanding its contemporary relevance.

The mandate was to make ballet accessible — softening perceptions of elitism and highlighting programs ranging from community outreach to the Dancing with Parkinson’s initiative developed with the University of Toronto.

Working closely with John Dalrymple and Joanna Gertler, we translated institutional vision into cinematic language.

The result was not simply a promotional film — but a repositioning of identity.